While this isn’t entirely foolproof, it can help you flag which email addresses may be worth looking into further. Most email checker tools will give you a “health” score for each individual email address, which considers factors like the age of the email, how long it’s been dormant, whether it’s a role-based email, and whether it’s valid or not. If you already have an email list that you’ve never checked, though, it’s a good idea to go ahead and run your list through. You can verify emails as they come in one at a time before (or as soon as) they enter your CRM.
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